Political Incorrectnessīrands as big as Lululemon have a social obligation to be politically just and correct. There are so many regions in the world where people don’t even know of this brand. Lululemon should be looking at global expansion to be able to compete well in this highly competitive industry. Gaps in the NetworkĪlthough the company is already international, there still are many places where it doesn’t exist. Granted the raw material they use and the quality they offer is amazing, but when a customer has the option to switch to a less costly alternative they will, especially when the alternatives offer amazing benefits as well. The products sold by the company are more expensive as compared to some of their best competitors. How many times have you as a customer of sportswear thought of Lululemon as the first option to try out instead of Nike or Adidas or even Puma? Expensive Brand Recallĭespite Lululemon having a great following online and the company selling the products in so many countries in the world, the brand recall for Lululemon is significantly low compared to the competitors. Here are some of the biggest weaknesses Lululemon has. These weaknesses can either be mitigated by making use of the various opportunities the company might explore (discussed ahead) or they can be diminished by acquiring more strengths. Unfortunately, this brand also has some weaknesses that should be eliminated as soon as possible. What are some of the biggest weaknesses of Lululemon? Having such an elaborate network of Lululemon outlets has only helped the brand in becoming a much more sustained player in the market. International ReachĪlthough the company is not present in every region of the world, it still has many outlets in many different countries and continents which give it international status. This has made it possible for Lululemon to be on top of its game in the apparel industry. This brand is very serious about investing in a good R&D department which is why they have created the amazing “white space” which is essentially their research space utilized for constant innovations and developments. They have cool promotional activities all the time such as the “ sweat collective” which allows fitness instructors to enjoy a 25% discount on all of their purchases. Their Instagram features content both from the people who wear Lululemon and from the company itself this mix of professional and candid content has been able to resonate with the audience more. They have 3.8 million followers on their Instagram! This cult-like following was made possible through their consistency in digital marketing. Their marketing efforts have always been very good for the prosperity of the brand name. Lululemon has a very strong presence on social media platforms. This acts as a big strength for them because they can cater to a wide variety of customers as they offer so many different things. The company does offer a very extensive product line as we have discussed briefly in the introduction. They also have other fabrics and materials as well to make their products unique. Luon has more nylon microfiber compared to the industry average in similar clothes. They have trademarked a fabric which they introduced by the name of Luon in 2015. What can set a clothing brand apart from competitors is its raw material which would determine the quality. If you think about it, having an apparel business is not a big enough deal on its own because all sorts and categories of clothes are available everywhere in the market. Here are the biggest strengths this company has. Having a good number of strengths will allow a company to sustain against the pressures of weaknesses and threats even. These are the factors that essentially set a brand apart from its competitors. What are some of the biggest strengths Lululemon has? Lululemon SWOT Analysis: Final Thoughts.What are some of the biggest threats to Lululemon?.What are some of the biggest opportunities Lululemon can cash on?.What are some of the biggest weaknesses of Lululemon?.What are some of the biggest strengths Lululemon has?.
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